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7 Ways to Reach a New Audience in Reddit for your Business

7 Ways to Reach a New Audience in Reddit for your Business

Reddit has captured the hearts of many garnering almost 1.69 billion users to access the site. Having a number of 330 million users, no wonder this community is a place where you should start establishing your business.

As a statement said by Sherwin Su, associate director of Social, Essence:

”Reddit is one of the advertising’s best kept secrets. At the core of their platform is a highly passionate and engaged group of users who are influential, authentic and disruptive across the internet.”

As defined by Wikipedia,

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members…

Here are following ways you could establish your business to Reddit:

  1. Create a Username

Welcome clever usernames and come up with an interesting yet easy to remember usernames so users could easily keep tabs on your profile.

Be it as interesting as possible or as cool as the coming winter. But do remember to avoid choosing a boring username as this may deem you as another no fun Joe.

  1. Familiarize yourself with Reddit

Reddit aren’t like social media platforms like Facebook and Twitter where business promotion is highly encouraged. This community discourages any hard-selling direct promotion. Its main target is to inform, curate, and initiate great ideas.

Avoid being banned from the site or an increase in downvotes and carefully read reddit’s basic rules and practice reddiquette (Reddit etiquette) and have your content be upvoted and promoted to the front page.

  1. Subscribe to niches related to your business

Once you’ve known the what not to dos, it is now time to subscribe to subreddits of your niche. Actively participating on your niches could help build good karma points as well as get a grasp of how the system works.

It is good to create a good mix of browse and contribute content. A place where you could learn something from and a place where you could share your learnings.

Also, there’s this subreddit where it lets you promote your deals if you are currently running a sale or a promo then subscribing and posting a link at r/deals should help you promote your deal positively.

  1. Create a subreddit

If you’ve created quite the presence and authority, then it is time to create a subreddit for yourself. Having created your own community enables you to rely your message and hear out concerns regarding your business.

It is also good to cross-promote other subreddits, as this way you are inviting people into your community.

  1. Be relevant and post something interesting

Always remember that Reddit is a community where they value information rather than making a sale so be sure to focus your approach towards helping another human bean and establish a number of posts where it engages human interaction into your advantage.

Wrap your head around proper usage of memes and incorporate it into your content. In this way, you are allowing positive as well hilarious comments and posts to be shared in your community.

  1. Participate in AMA

What better way to introduce yourself to people than a personal one to crowd ratio of building your status.

One of the notable speakers to ever participate is the former US president Barack Obama. Thru this engagement you’re allowing yourself to open your business to the public thus gaining their trust if things turn out fine.

  1. Be an active user

Reddit is not a place to sell your product so don’t just casually log into this community, establish yourself into this community. If possible, immerse yourself and reap great karma and build a good reputation in the community.

Unlike other social media platforms, Reddit thrives to engage a healthy relationship between users and having a digital marketing company like this one in the Philippines help you establish your business online then you are off to a great start.

Everything that is good and established takes time and effort so invest wisely and see how Reddit can be of use to your business.

Guest Posting
This post is a guest post contribution. Details shown above are the opinions of the contributor.

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